I saw it on I-75 South heading into Atlanta, Georgia. It was exciting to see -- like spotting the nearly extinct ivory-billed woodpecker. But this was no rare bird; it was a perfect ad. Perhaps just as rare. Five words in black print against a pale purple ground. No design. No graphic device at all. No need; the words said it all. Two of those words were from the top-ten list of words that generate the strongest response.

If you have a knack for building things, why not turn it into a career? There are plenty of building opportunities for people just like you – but you do need to follow some steps in order to create a successful business. However, with the right training, tools, and business management skills, you can create a building business from the bottom up.

Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically.